The clash of the digital and physical in retail

The digital transformation in retail is imminent. If you are selling jewellery, books or restaurant dishes, the digital is something that is key to invest in for 2018.

International and long loved denim retailer Levi’s has revealed their new marketing strategy for the coming years includes a strong focus on the digital. With a 163 year history behind them, Levi’s have been struggling to remain at the forefront of their industry. With hundreds of competitors arising in the same industry, Levi’s have grappled with distinguishing themselves and defining their point of difference. The strong requirement for shift centres around the changing behaviour of the consumer.

Consumers and customers are constantly on the hunt for that extra bit of connection, the sentiment when a brand goes that extra mile to enhance their experience. Continue reading “The clash of the digital and physical in retail”