The clash of the digital and physical in retail

The digital transformation in retail is imminent. If you are selling jewellery, books or restaurant dishes, the digital is something that is key to invest in for 2018.

International and long loved denim retailer Levi’s has revealed their new marketing strategy for the coming years includes a strong focus on the digital. With a 163 year history behind them, Levi’s have been struggling to remain at the forefront of their industry. With hundreds of competitors arising in the same industry, Levi’s have grappled with distinguishing themselves and defining their point of difference. The strong requirement for shift centres around the changing behaviour of the consumer.

Consumers and customers are constantly on the hunt for that extra bit of connection, the sentiment when a brand goes that extra mile to enhance their experience. Continue reading “The clash of the digital and physical in retail”

What are the Top 5 Platforms you need to run your small business?

Technology is all around us. It’s in the cafe as we sip our morning coffee, on the train as we head to work and present in our everyday lives.

A November 2010 study featured in the Journal of Experimental Social Psychology discovered that people do not like change. In this study, students had a more positive attitude toward acupuncture when they were told that it had been around for 2000 years as opposed to the students that were told it had been around for 250 years. Us small business owners need to “bite the bullet” and move forward with the technological platforms that have become so easily accessible. It is amazing that a business with under 5 employees can now be equipped with the same tools that a company with 100 employees uses in their everyday dealings.

I thought it might be helpful to compile a cheat sheet of my top 5 applications and platforms that assist in running my day. Continue reading “What are the Top 5 Platforms you need to run your small business?”

The New Watering Hole of the Millenia

Online communication (e.g., social media, e-mails, video chat, instant messaging, smartphone apps, etcetera) is the new watering hole of the 21st century. It is the tribal fire that people flock to, to gather around and shoot the breeze, to check up on the latest happenings and gossip. It’s changing the way we as humans interact, even  if it’s not replacing old standards like social gatherings, bars, and such.

Humans need interactions and connection, and so the internet morphs with what the people want. Developers respond to the needs of the psychological masses in a way that is unprecedented. Many say we are losing our ability to communicate. However, online communication is simply a newer form, and you will see as it remediates it also evolves—not just in chat rooms. Video, peer-to-peer marketing, and interaction is more called for than ever. Continue reading “The New Watering Hole of the Millenia”